The full story is in the link, but here is the meat of it:
"Unfortunately, Clarke said, there were safety measures that could have been taken by the cyclist that weren’t.
“There’s no indication that the cyclist had any reflective gear on or lighting equipment, and there’s obviously no streetlights at the location so it was very dark,” said White.
Fatal collisions between motorists and cyclists “very, very rare” in the Medicine Hat area, said White. “We get the odd injury collision regarding cyclists, but the injuries are fairly minor at lower speeds.”
Wearing proper gear and lights are key to cyclists’ staying safe, he said.
“If you can’t be seen, you’re a serious risk to yourself and others out on the road.” As well, cyclists are reminded to follow the flow of traffic and stay on bike paths or off to the right of the road where possible."